Privacy Policy

Last Updated: July 21, 2025

At HookLens, your privacy and the protection of your data is our top priority. All data collected, both personal and non-personal, is protected with high global standards. As we believe your personal data is and should always remain yours, we have a strong privacy policy in place. This policy is compliant with India’s Digital Personal Data Protection Act (DPDPA), 2023, and the European General Data Protection Regulation (GDPR).

The contents of this privacy policy are applicable to the website `www.hooklens.app` and use of the services provided by this site to the user.

1. Notice

Whenever we request information that can be used to personally identify you, you will explicitly be asked to provide it and/or give us permission to use it. This information is requested when it is required for the service to function, such as creating an account or processing a payment.

2. Your Consent

You will always have the choice whether to give us permission to process your information or not. By agreeing to this privacy policy and providing us with your personal information, you consent to us processing said information as described in this privacy policy.

If you choose to decline the use of essential information for our services (e.g., payment information, email address), we will be unable to give you access to aspects of HookLens that require such information to function.

3. Usage

3.1. Data We Collect

We collect various forms of personally identifiable information. This includes all information which could directly be used to identify you, such as your name, email address, and payment information.

We also collect the images you upload to our service ("User Content") for the sole purpose of generating AI Images.

3.2. How We Use Your Data

We use your personally identifiable information for the following purposes:

  • To provide you with access to HookLens’s features.
  • To process your payments.
  • To inform you about important information regarding HookLens.
  • To contact you about the status of your image generation, if there is a problem, or if you request support.

HookLens's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

3.3. Sharing Your Data with Third Parties

Some of your personal information and User Content must be shared with our partners to provide you with our essential services. Specifically:

  • AI Model Providers: To generate your AI Images, we send your uploaded photos to our AI model provider, **fal.ai**. They process the image to create the final result. Their use of your data is governed by their privacy policy.
  • Payment Processors: Your payment information is securely shared with our payment processors to handle transactions.

If a legal request for your personally identifiable information is made by a court or law enforcement, we may be legally required to provide it. Outside of these categories, no party outside of HookLens will ever get access to your personal information unless you specifically grant us permission.

4. Retention of Information

We retain your information only as long as necessary to provide you with our services. Your uploaded photos are deleted from our systems within 7 days, and the generated AI Images are deleted within 30 days. All other personally identifiable information will be deleted when you delete your account or when you explicitly request us to delete it. Once your request has been submitted and confirmed, your information will be deleted within 14 days.

Information may be retained for longer if necessary for legal requirements.

5. Your Rights

You are the owner of your information. As stated by the DPDPA and GDPR, you have several rights regarding your information:

  • Right of Access: You can request a copy of all personally identifiable information we hold about you.
  • Right to Rectification: You can request to have any incorrect information corrected.
  • Right to Erasure: You can request that some or all of your personally identifiable information be erased.
  • Right to Restriction of Processing: You can request that we stop processing your information under certain conditions.
  • Right to Data Portability: You have the right to transfer your information to another party.

If you would like to make use of any of these rights, you may contact us via the email address at the end of this privacy policy.

6. Opting Out

We may send you newsletters or other promotional communications. At any point, you may opt out of these services. For our emails, you can click the "unsubscribe" link at the bottom of any email to change your preferences.

7. Security of Your Information

We take various measures to protect your data to the best of our abilities, including using security software and TLS-secured connections between our servers and your device.

8. Changes to This Policy

We reserve the right to make changes to our privacy policy. When this happens, you will be notified at least two weeks in advance of the changes taking effect. If you do not agree with the new policy, you are free to withdraw your consent.

9. Contact

If you have any questions about our privacy policy or wish to exercise your rights, you may reach out to us via the following email address: `shivanshuman021@gmail.com`.